CASIO was established in 1957 in Japan and its legacy is expanding ever since. The company focus in creating innovative products that assist people in their everyday lives. Digital technology is used in order for the company to grow by making its product’s users more comfortable. According to CASIO’s president and COO Kuzuhiro Kahio, the company’s moto “creating something from nothing”, which is not only about developing their products but is also about kotozukuri; a term that refers to the craftsmanship of systems that assist CASIOS’ clientele and its needs. In 1983 the iconic G-SHOCK watch hit the streets of Japan and it never left. Today it is considered as a fashion statement. CASIO’s technological innovations that are evolving continuously made this watch resistant to all kinds of temperature or whether, securing that way its perfect functionality. G-SHOCK and its model variations is an accessory that cannot be missing from anyone’s collection.