Virgilio Valobra,inspired by the marseillais soap manufacturers and their technique, established his soap factory in 1903 in Genoa, Italy. Using pure ingredients and the traditional method of “ boiling to the strength” VALOBRA's soaps hit the market and they never went out-of-date. Today, the factory still exists and their production is still staying true to its origins. Their vitamin-enriched, chemical-free products cary moisturising and protective ingredients to the skin, offering that way an alternative solution to today’s soap market.