FULLCOUNT was created in 1992 by Mr Mikiharu Tsujita. With durability being of utmost importance, sewing machines and even needles are custom made and adapted to enable the use of heavy-duty cotton threads. In the hands of FULLCOUNT skilled craftsmen and women, these custom machines, needles and threads create exquisite stitch lines, to produce the quintessential Japanese jeans.

Zimbabwean cotton is renowned for its high quality amongst the cottons of the world. It is strong and durable cotton with a natural elasticity and softness which is the very embodiment of the FULLCOUNT spirit.